All the laws in this book are derived from the exact opposite point of view." Most marketing mistakes stem from the assumptions that you're fighting a product battle rooted in reality. That's the reality that marketing programs must deal with. If the universe exists, it exists inside your own mind and the minds of others. The only reality you can be sure about is in your own perceptions. People cling firmly to the belief that reality is the world outside of the mind and that the individual is one small speck on a global spaceship.
These outside representations of the world seem more real than the reality inside their own minds. They "belong" to clubs, organizations, institutions. They "live" in the arena of books, movies, television, newspapers, magazines. Their basic thesis is that ".to cope with the terrifying reality of being alone in the universe, people project themselves on the outside world. In this most recent book they argue that the market position of a product or service in the perception of the customer is everything, and offer up twenty-two "immutable" laws of marketing that to them demonstrate this fundamental point. Welcome success with open arms, but don’t let that lead you to believe you cannot fail.This book is the latest in a long line from the team of Al Ries and Jack Trout, whose other titles include Marketing Warfare, Positioning - The Battle for your Mind, and Bottom-Up Marketing.Pride can quickly become your downfall.However, too many options can be certain death to your brand. Give your consumers just enough choice to make them feel like they get to make a decision.
This one word should bring your product to the mind of your consumers. Many successful brands are associated with one trigger word.You can’t change the fact you weren’t first, so make sure you’re at least memorable.If you can’t be the originator, be the innovator.If Being the first one to market helps you establish yourself as an originator, someone people will recognize as reputable.The 22 Immutable Laws of Marketing allows readers to visualize marketing in the real-world to understand what marketing techniques can stand against their rivals. Ready to learn the most important takeaways from The 22 Immutable Laws of Marketing in less than two minutes? Keep reading! Why This Book Matters:
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